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ABOUT D'REKA GROUP OF COMPANIES

INTRODUCTION

D’REKA DIGIART & PRINTSHOPPE, 100% locally owned by bumiputera was established in 1994. It is a testimony to the government’s successfull effort in developing bumiputera entrepreneur in graphic and printing industry. The company started with simple services: typesetting, DTP and artwork, before fully equipped with state-of-art machinery to offer a wide range of services from consultancy stage, graphic design, manipulating images up to color separation, plate exposing, offset printing, digital printing and duplicating.

In line with the technological progress in the graphic and printing industry as well in advertising and media industry, we continue to upgrade and expand our service with one and the only purpose – to fulfill our valued customers’ needs and satisfaction.

Year 2007 - Besides upgrading D’REKA DIGIART & PRINTSHOPPE from sole proprietor to sendirian berhad company, we are proud to announce that with D’REKA GLOBAL RESOURCES SDN. BHD., we diversified our services to digital printing, inkjet printing & advertising, t-shirt& uniform, gift & souvenir item media & production, publication & distribution. Meanwhile D’REKA MARKETING & DISTRIBUTOR helps us to plan, develop and find the most effective way to grow and expand our group business.

Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It's often the element that causes most businesses the biggest challenge, but it's a vital step in creating the company identity. Year 2013 onwards, D'REKA GROUP OF BUSINESS aim to begin the development of our brands strategy.

With the understanding of these four marketing components:

  • Primary Target Customer and/or Client

  • Competition

  • Product and Service Mix

  • Unique Selling Proposition,

we're slowly develop our product branding ie:

  1. D'REKA MYAPPAREL

  2. D'REKA MYV-TEE

  3. D'REKA MYUNIFORM

  4. D'REKA MYPREMIUM

  5. D'REKA MYBAG

  6. D'REKA MYCUTEBOX

  7. D'REKA CREATIVECARD

With this expansion, we hope that D’REKA GROUP OF COMPANIES will play an important role in the process of producing the kind of marketable idea, creative works and quality services that our client deserve.

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